MetaGlossary.com: Dayparts

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Keywords: Daytime, Fringe, Broadcast, Primetime, Est

Related Terms: Day, Daily, Date, Duration, Fortnight, Hour, Morning, Off-Peak, Overnight, Period, Season, Time, Tomorrow, Vacation , Week, Year, Yesterday, Julian Date, Peak Period, Off Peak, Business Day, Billing Period, Off-Peak Period, Daypart, Pay Period, Workweek, Tzolkin, Day, Working Day, Peak Time, Calendar Day, Cume, Julian Day, Billing Cycle, Month, Periodization, Cumulative Audience, Time Period, Early Fringe, Calendar Month, Rotation, Weekend, Calendar Week, Decade , Week, Display Period, Stripping, Check-In Date, Check-In Time

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Radio time is divided into parts of the day.

http://www.psaresearch.com/glossaryr.html

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Industry-accepted time periods for radio listening; e.g., Monday-Friday 6AM-10AM or Saturday 3PM-7PM. May also be "custom" Dayparts such as a time period for a particular program.

http://www.rrconline.org/help_desk/glossaryABC.php

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The different segments of the broadcast day (e.g., daytime, primetime, and early fringe.

http://www.cdc.gov/tobacco/mcrc/glossary.htm

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Broadcast time periods (segments), e.g., daytime: 10:00 a.m. to 4:00 p.m. EST.

http://www.imsms.com/mediaresources/glossary.htm

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Divisions of the broadcast day into general time periods. In television they include: day, early fringe, weekend and prime; in radio, breakfast, day, drive and evening.

http://www.canwestmediaworks.com/advertising/research/glossary/broadcast.as...

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