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Keywords:
Subgroup,
Demographic,
Psychographics,
Characteristic,
Customer
The geographic, demographic or other customer classification targeted by an organization for the purchase and use of its products and services.
a group of individuals within a larger market who share one of more important characteristics resulting in similar purchasing needs and behaviors (p. 163)
A sub section of a market with more refined characteristics; for example, electronics manufacturing or residential construction.
A customer group with a uniform need or interest that can be targeted with the same marketing message.
a discrete group of consumers enjoying common characteristics (e
a grouping of buyers and sellers within a market into categories that reflect their important differences (i
a group of customers who have similar needs that are different from customer needs in other parts of the market
a group of individuals or organizations that share one or more characteristics
a large, identifiable group of customers within a market, showing a predictable pattern of behavior in buying situations, and able to be profitably reached by means of distribution and communication
a subgroup of customers who have specific needs
a subgroup that possesses some unifying characteristic that sets them apart from other subgroups (like gender, age, race, etc
A group of potential customers sharing some measurable characteristics based on demographics, psychographics, lifestyle, geography, benefits, etc.
A customer group within the market that has special characteristics which are significant to marketing strategy.
A group of customers who share the same needs and values, can be expected to respond in much the same way to a company's offering, and command enough purchasing power to be of strategic importance to the company.
A group of actual or potential customers who can be expected to respond in approximately the same way to a given offer. A finer more detailed breakdown of a market.
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