A Web portal is a single doorway for employees, customers and partners to access an organization's content, data and services online. Also known as Enterprise portals, Web portals make it possible to establish online relationships by providing personalized content to different individuals and entities. Organizations are building portals not only to increase loyalty, but also to create competitive advantage, strengthen relationships, speed access to services and satisfy regulatory requirements. Portals also make it possible to increase revenue, efficiencies and cost savings by moving business processes online.

a type of a website