Definitions for "Projective techniques"
Sometimes called unstructured personality tests. Methods of assessing personality that use relatively ambiguous stimuli in order to elicit responses that are unguarded and authentic. The most common projective techniques are the TAT and the Rorschach inkblot test. See also personality inventories.
Psychological techniques often used in focus groups, where participants are asked to make imaginative comparisons, e.g. "If this product was a film star, who would it be?" Often used to assess brand images. Qualitative Research in which questions are open-ended, and results are expressed in non-numerical terms. Contrasts with quantitative research. Often shortened to qual.
Projective techniques are one method of assessing personality. The test taker gives free response to a series of stimuli, such as inkblots, pictures, or incomplete sentences. It is assumed that individuals will project their own perceptions, feelings, and attitudes in their answers.