A property's total potential income from all sources during a specified period of time.
The total income from all sources at full occupancy, before deducting for vacancy and collection losses, and before deducting any operating expenses.
The gross rental income, before allowance for vacancies and all expenses, that a property will generate over a given time period at typical market rents with 100% occupancy.
Keywords:  revenue, rented, fully, maximum, market
The maximum amount of revenue a property would produce if fully rented at market rates.