an effort to reach a certain political goal

a process which the candidate undertakes to win recognition and favor for himself

a specific, goal-oriented effort to reach voters and blocs of voters and motivate sufficient numbers of them to vote for the campaigner

a zero-sum game - you either win or lose an election

A political campaign is an organized effort to influence the decision making process within a group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are decided. Political campaigns also include organized efforts to alter policy within any institution.