(pronounced like "koon" though with a short "oo" sound) This is the official and polite way to address both men and women. I am addressed as Khun Richard. Khun can also mean " you" and is the proper way to attract someones attention. It doesn't really translate well into English. This is why tourists always misunderstand a Thai persons intention when they shout out "You, you" as they walk down the street.