Commonly used in search engine marketing where advertisers can purchase keywords from search engines companies to be listed as sponsored listings when a user is searching fro that particular keywords or keyphrase. Besides search engine companies, many Web sites also allow keywords to be purchased in order to direct the hyperlink opportunity to the advertiser's site or to serve an ad related to the user's search.
Marketing efforts using keywords for search engine optimization.
The act of placing your ad in front of people who are searching using particular keywords or key phrases.
A method of getting your message in front of people who are searching using particular words or terms.