Definitions for "Jumpline"
Text at the end of an article indicating on what page the article is continued; also, the text at the top of a continued article indicating from where the article is continued.
On a newspaper's front page there's often a small part of an article, then a jumpline explains what follows and which page it's on. On a web page, the equivalent would be text that entices people to click the links from the virgin (first load) page.
Keywords:  hybrid, bit
a bit of a hybrid