Definitions for "Informal balance"
in print advertising, an advertisement with components of nonequally-weighted size, shape, design, and color placed at varying distances from the optical center of the advertisement, i.e., arranged in an asymmetrical manner; as opposed to formal balance, in which all elements are equally distributed in weight throughout the entire ad, in perfect symmetry. Also called asymmetric balance. See formal balance.
is achieved when the value, size, and location of unequal elements on a page are changed.
Balance solved through the use of color and other elements, such as size and placement