Definitions for "Humectants"
The purpose of cream is to keep the skin moist. Many conventional creams create a suffocating film on the skin and prevent moisture loss. A natural humectant, glycerin, holds moisture in the skin if there is enough moisture in the air. If not it can actually draw moisture from the skin.
Substances which are added to cosmetic products to hold and retain moisture.
Attract water from the air and hold it within a substance slowly releasing moisture into the skin and protecting against dryness when used in controlled amounts. Natural humectants are naturally derived from vegetable oils.
These toothpaste ingredients, like sorbitol and others, keep the toothpaste wet and act to bind the liquids and solids together.
Any substance that promotes the retention of water. Products that have humectant properties are a must for curly hair.