frolic

an artful or simulated semblance; "under the guise of friendship he betrayed them"

Cover; cloak; as, under the guise of patriotism.

External appearance in manner or dress; appropriate indication or expression; garb; shape.

A form or style of dress, costume; external appearance. HAPPY HOMES - Television Program featuring many product placements, with intention (but not necessarily successfully done) portray the perfect home and family life.

a deceptive appearance

Guise is a commune of the Aisne département in northern France.

Customary way of speaking or acting; custom; fashion; manner; behavior; mien; mode; practice; -- often used formerly in such phrases as: at his own guise; that is, in his own fashion, to suit himself.