Type of life insurance marketing system in which the general agent is an independent businessperson who represents only one insurer, is in charge of a territory, and is responsible for hiring, training, and motivating new agents.
A type of ordinary agency insurance distribution system wherein general agents establish and maintain field sales offices for an insurance company. See also general agent and ordinary agency distribution system.
An insurance distribution system where an insurer appoints a general agent to service the agents within a specified geographic area, rather than opening an insurance company branch office.
A marketing system particularly used in the field of life insurance, in which an agent has responsibility for a given geographic area.
In life and health insurance, the marketing of insurance through general agents rather than through branch offices.
Type of insurance marketing where an agent represents one insurance company and is responsible for managing an assigned territory, which involves hiring and training new agents.
The marketing of Life Insurance through general agents.
The system of obtaining insurance business through general agents rather than through branch offices.
The system utilized by Northwestern Mutual to organize its field offices. The general agency usually consists of a general agent and individual soliciting agents under contract to the general agent, plus a supporting clerical staff. Northwestern Mutual currently has 103 general agencies in cities across the United States.