a brief summary (about thirty seconds or so) designed to market yourself, outlining who you are and what you do
a mini-speech that succinctly tells people who you are, what you do, and, more importantly, what it can do for others
a mini-speech you can deliver in the time it takes to ride an elevator with a stranger
a previously prepared and rehearsed "spiel" that you can deliver in approximately the time it takes to ride the elevator
a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer
a shorter version of any speech or presentation
a short introductory paragraph you deliver verbally
a thirty-second speech that clearly describes what your organisation does and what it is seeking in the market
a very brief explanation of what you're selling