in the television broadcast day, the time period 3:30pm-7:00pm; see dayparts (television). early majority the third group of the adopter categories in the diffusion process of new products, services, or ideas, i.e., those individuals who adopt a new product after the innovators and early adopters; tend to be somewhat cautious in accepting a new product, preferring to wait until it has proven successful with other people. See adoption process, adopter categories, adoption curve, diffusion process, innovators, early adopters, late majority, and laggards.