Definitions for "Drive Time"
The hours when individuals are most likely to be listening to their radios as they commute to and from work by automobile in the morning, afternoon, and early evening.
The morning and afternoon hours of radio broadcasting - "morning drive" is generally agreed as being 0600-1000am, "afternoon drive" as 1500-1900pm.
The hours when the most commuters are in their cars. During "drive time," radio advertising costs more because of increased listenership.
A measure of geographic accessibility determined by how long members in the plan's service area have to drive to reach a primary care provider.