The hours when individuals are most likely to be listening to their radios as they commute to and from work by automobile in the morning, afternoon, and early evening.
The morning and afternoon hours of radio broadcasting - "morning drive" is generally agreed as being 0600-1000am, "afternoon drive" as 1500-1900pm.
The hours when the most commuters are in their cars. During "drive time," radio advertising costs more because of increased listenership.
the ideal time to broadcast a radio commercial since many people are in their cars listening to the radio – радіÐ3/4-реклаÐ1/4а в Ñ‡Ð°Ñ Ð¿Ñ–Ðº;
The peak period for radio listenership. Drive time is normally between 6 a.m. and 10 a.m. and 3 p.m. and 7 p.m., when people are driving to and from work.
The radio broadcast time from 6 - 10 am (morning drive) and from 3-7pm (afternoon drive).
Drive time refers to the period of time where the majority of radio listeners travel to work. This is traditionally 6-10am and 2-6pm and is normally accompanied by the stations highest listenership. Commercials are normally more expensive during such times.
Radio term. Morning or AM Drive: 6 AM to 10 AM; Afternoon or PM Drive: 3 PM to 7 PM.
The time when most people are listening to the radio, when they are driving to or from work. Usually 6 to 10 a.m. and 3 to 7 p.m.
Drive time is prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of listeners is highest and, thus, commercial radio can charge the most for advertising.