With respect to SECURITIES offerings, the negotiation by a borrower (such as an industrial or utility company) directly with the lender (such as a life insurance company or group of investors) for sale of an entire issue of securities. No UNDERWRITER is involved and the transaction is exempt from SEC filing. This is also called a PRIVATE PLACEMENT.
Also known as a private placement, the sale of securities directly to one or more professional investors or institutions, frequently insurance companies. The sale of securities in this fashion avoids many of the fees typically associated with public offerings.
Sale of an entire issue of bonds or stock by the issuer to one or a few large institutional customers such as an insurance company without trying to market the issue publicly.
Securities directly sold to one or more professional investors.