Definitions for "Dealer Sticker Price"
The dealer sticker price is the manufacturerâ€(tm)s suggested retail price or the amount that the manufacturer recommends selling the vehicle for. This is also called “MSRP” or “List Price”.
The total price of the vehicle. Dealer sticker price is also known as sticker price, or MSRP.
Usually on a supplemental sticker, Dealer Sticker Price is the MSRP plus the suggested retail price of dealer-installed options, such as additional dealer markup (ADM) or additional dealer profit (ADP), dealer preparation, and undercoating.