yclic-AMP esponse lement inding protein. CREB is a member of the basic region leucine zipper (bZIP) family of transcription factors and requires phosphorylation to become a biologically active transcriptional activator. CREB binds to CRE ( AMP esponse lement) which is the final target of many extracellular and intracellular signals (e.g. cAMP, calcium, neurotrophins). (More? Molecular Development)