data which can be collected from you when you are simply browsing the internet without explicitly sending any information in a form - this data includes your ip address, what kind of browser you have, your computer's language etc. . . To see a full summary of what is known about you from a simple page access, click here.
A user's click behavior during his visit to a website. This data can deliver valuable information about individual users, about groups of users, but also about the site's effectiveness.
Data collected each time an Internet user clicks a mouse on an Internet page.
Data pertaining to visitor browsing on a website. Such data can include pages viewed, time spent on page, which page the visitor came from, click path through the site, type of browser, etc. This data is important for analyzing the effectiveness of Internet marketing campaigns.
Online usage data that can track how individuals respond to and interact with advertising and Web sites.
A “clickstream†or “clickstream data†reflect the specific web pages visited by an individual user, and, importantly, the manner or traffic pattern by which a user moves from one web page to another. We track such information only within our Web Site; we specifically do not track any clickstream activity outside of the IIF Web pages. We track and use this information to understand how our users’ habits are similar to or different from one another and specifically to personalize the content, banner ads and promotions that you and other users will see on our Web Site. Clickstream data does not contain or reveal any personally identifiable information about the user.
Information that users generate as they move from page to page and click on items within a Web site, usually stored in log files. Web site designers can use clickstream data to improve users' experiences with a site.