Ciao is a European based online-shopping portal with websites in the United Kingdom, France, Spain, Germany, the Netherlands, and Italy. The main goal of the site is to provide a forum where registered users can write reviews and give their opinions on a wide variety of products to help others make decisions. These reviews are available to the general public to help consumers, but are also rated by other Ciao users on their usefulness on a scale ranging from exceptional to off-topic.