The major text of a print ad.
Any printing on the sheet other than the tab text.
in a print advertisement, the main text that tells the full story; does not include headlines, illustrations, or any matter other than the words used to tell the story. See copy.
The main text of an ad that excludes headlines, subheads, etc.
The main text in a layout, distinguished from headlines, captions, and subheads.
The main areas of text in an advertisement, brochure or leaflet, other than the headlines and sub-headings
The text of an ad or printed piece – excluding the headline, sub-headlines, or logotype.
The majority of the copy in a book, magazine article, or marketing piece, as opposed to headline copy. Also known as text.
The majority of the text of the book, appearing between the front and back matter.
The text within a print advertisement that helps qualify or further explains the headlines or subheadlines.
The principal portion of the message without headlines or illustrations but including descriptions, benefits and features of the product or service.
Text, generally set at 9 to 12 points, used for long passages of reading material
The main text of any marketing communications vehicle. Contributed by: MarcommWise Staff
the visible text of a web page is called as body copy . body copy doesn't include graphical content, navigation, or information hidden in the HTML source code.
show HIDE The feature story on each layout.
The textual matter set in one face and point size, with a common leading and column width. ( see text)
The main text of a brochure or ad.
The main part of a story.
Printing which is not on the tab extension part of the sheet. Common body copy is the same on all tabs, while some jobs call for different printing on the body of each tab title.
Body copy refers to the text that appears on a web page.
The main section of the book.
A typesetting term used to describe text used for the main part of a printed piece, as distinguished from the heading.
The 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code. See also: Anchor Text, Heading Tag, Hyperlink Text, , Key phrase (or keyword phrase), Keyword, Keyword Density
