Definitions for "Bayes' Theorem"
A formula that is used to update the probability of a given event, given new information that supplements the preexisting base rate associated with the event in question. go to glossary index
This is a simple formula that says that if a particular test result is twice as likely to occur in patients with a disease, condition, or injury than in patients without, then, it is twice as likely that the patient with the result being tested for actually has the disease as compared to any randomly selected similar patient who has not been tested. If you don't like thinking about things like this, just use the nomogram in the users guides or the calculator on the diagnosis appraisal page.
(statistics) a theorem describing how the conditional probability of a set of possible causes for a given observed event can be computed from knowledge of the probability of each cause and the conditional probability of the outcome of each cause
Keywords:  strategy, brand, model, business, image
Brand image strategy Business Model