A term used to describe the selling of insurance products through a bank's established distribution channels. The term describes a bank that integrates the selling of banking, insurance, lending and investment products to its customers.
Bancassurance is the sale of life, pension and investment products through the branch network of a bank.
The sale of insurance and banking products through the same channel: most commonly bank branches selling insurance.... more on: Bancassurance
Partnership between a bank and an insurance company for the purpose of selling insurance products through the banking partner's branches. The link between the insurer and the bank is often characterized by an equity participation or a long-term strategic cooperation between the two parties.
Describes the distribution of both banking and insurance products within the same financial company or group.
A French term referring to the selling of insurance through a bank's established distribution channels.
The provision of insurance services by banks, often through insurance companies which they wholly or partially own.
General term describing the broader financial services activities of banks and building societies, in particular their 'insurance company' activities.
Offer of insurance products through the operating network of the bank.
The selling of insurance products through bank branches.
An arrangement whereby banks sell insurance and investment products to their customers on behalf of other financial providers.
Bancassurance is the term used to describe the sale of insurance products in a bank. The word is a combination of "banque or bank" and "assurance" signifying that both banking and insurance is provided by the same corporate entity. The usage of the word picked up as banks and insurance companies merged and banks sought to provide insurance, especially in markets that have been liberalised recently.