Definitions for "Bancassurance"
Keywords:  banque, bank, branch, sell, sought
A term used to describe the selling of insurance products through a bank's established distribution channels. The term describes a bank that integrates the selling of banking, insurance, lending and investment products to its customers.
Bancassurance is the sale of life, pension and investment products through the branch network of a bank.
The sale of insurance and banking products through the same channel: most commonly bank branches selling insurance.... more on: Bancassurance