In the science fiction television show Stargate SG-1, Ba'al is a Goa'uld based on the Ba'al of mythology. Although exceptionally ruthless, Ba'al seems to possess a somewhat better understanding of human nature than is typical for the Goa'uld and he has a vague understanding of the concept of humor; his style tends toward subtle insidiousness rather than outright cruelty. During Season 8, he is one of the primary antagonists of the show.